6/29 (Sat.) It's All About PR Stunt (Host: Holly)

6/29 (Sat.) It's All About PR Stunt (Host: Holly)

文章hollywang1991 » 週三 6月 26, 2019 8:04 pm

Hi Yoyoers! Let's talk about PR Stunt this weekend! I believe we will have some interesting brainstorming time together and will have lotsss of fun!

Let's see some of the definitions for "PR Stunt"
*On macmillandictionary.com:
A public relations exercise (=an event or action whose aim is to get members of the public to have a good opinion about a person, organization or product)
*On urbandictionary.com:
In which celebrities management set up a public relationship pr for the fans to believe (usually to distract from something else going on with the celebrity)
*On Wikipedia:
A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs.[4] Such events are frequently utilized by advertisers, and by celebrities who notably include athletes and politicians.

:arrow: You may also find some fun facts about PR Stunt from those materials:
1. https://www.prexamples.com/2018/12/the- ... s-of-2018/
2. 10 Advertising and PR Stunt Ideas https://www.thebalancecareers.com/adver ... ed-4139850
3. PR & Psychology https://www.forbes.com/sites/theyec/201 ... 06c0db515f
:arrow: For some funny but really went wrong PR/Advertising cases: (highly recommended as some of those are really funny :D )
https://www.youtube.com/watch?v=8t7AS1OiaC4

We will be discussing-

Discussion Questions for Session 1:
1. Share a positive PR stunt(could be celebrities' IG/FB) or an advertisement to your group and feel free to show them the video/post or you may find some ideas in article 1.
2. Share a not so positive PR stunt(could be celebrities' IG/FB) or an advertisement to your group and feel free to show them the video/post or you may find something in the video above
3. What are the main factors that catch your eyes or even brainwash you when it comes to advertisements?

Discussion Questions for Session 2:
1. According to article 2, there are 10 advertising and PR Stunts ideas. Which one(s) do you think is(are) most effective?
2. According to article 3 #2 Convey Emotion, public relations is both an art and a science, and we can always apply some psychological tricks to draw more attention. Please share with your own experience-After watching/ reading/ hearing an advertisement, what kinds of "emotions" will lead you to pay more attention, be interested in the product/offer it's preaching/selling?
3. Do you think the PR Stunt is more/less important than or equally important with product/service and why?
4. Nowadays, even "news" is not always accurate and neutral, they can be PR Stunts. How do we distinguish them and do we have enough power to do so?

:) I'm looking forward to having a great afternoon with you guys!
Agenda:
3:50 ~ 4:00pm Greetings & Free Talk / Ordering Beverage or Meal / Getting Newcomer’s Information
4:00 ~ 4:20pm Opening Remarks / Newcomer’s Self-introduction / Grouping
(Session I)
4:20 ~ 5:00pm Discussion Session (40 mins)
5:00 ~ 5:20pm Summarization (20 mins)
5:20 ~ 5:30pm Regrouping / Instruction Giving / Taking a 10 Minutes Break (Intermission)
(Session II)
5:30~ 6:10pm Discussion Session (40 mins)
6:10~ 6:30pm Summarization / Concluding Remarks / Announcements(20 mins)
********************************************************************************************************************************************
聚會日期:列於該貼文主題內
聚會時間:當天請準時於 16:00 pm 到達 ~ 約 18:30 pm 左右結束
星期六聚會地點:丹堤濟南店
地址、電話:台北市濟南路三段25號 地圖 (02) 2740-2350
捷運站:板南線 忠孝新生站 3 號出口
走法:出忠孝新生站 3 號出口後,沿著巷子(忠孝東路三段10巷)走約 2 分鐘,到了濟南路口,左轉走約 2 分鐘即可看到。
最低消費: 80 元

注意事項:
1. 文章是否需要列印請自行斟酌,但與會者請務必自行列印 Questions for discussion。
2. 與會者請先看過影片或閱讀過文章,並仔細想過所有的問題,謝謝合作!

給新朋友的話:
1. 請事先準備 2~3 分鐘的英語自我介紹;會議結束前可能會請你發表 1~2 分鐘的感想。
2. 請事先閱讀文章以及主持人所提的討論問題,並事先寫下自己所欲發表意見的英文。
3. 全程以英語進行,參加者應具備中等英語會話能力,對任一討論問題,能夠以 5 到 10 句英文表達個人見解。
4. 在正式加入之前,可以先來觀摩三次,觀摩者亦須參與討論。正式加入需繳交終身會費 NT$1,000。
hollywang1991
YOYO member
 
文章: 3
註冊時間: 週六 12月 01, 2018 9:37 pm

Re: 6/29 (Sat.) It's All About PR Stunt (Host: Holly)

文章Laura » 週三 7月 03, 2019 9:07 am

Number of participator for yoyo meeting, it's always alike waves.

Holly, you have done a good job :wink:
The best teacher is child,
the worst mistake for one is to abandon oneself,
the greatest treasure in the world is love!
頭像
Laura
YOYO member
 
文章: 329
註冊時間: 週二 12月 16, 2003 10:28 am


回到 每週討論主題 Meeting Topics

誰在線上

正在瀏覽這個版面的使用者:沒有註冊會員 和 5 位訪客