2/13 (Tue.) Boutique industry X Quality goods (Host: Tashi)

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註冊時間: 週二 11月 03, 2015 11:07 pm

2/13 (Tue.) Boutique industry X Quality goods (Host: Tashi)

文章 tashi »

Hi Everyone,

2 months ago, I joined a meetup and part of it was discussing Boutique. The speaker is quite senior in this industry and she told us the revenue of this industry is three times as semiconductor industry. But what the most amazing thing she shared is what people in this industry value the most for the products. Do you know what it is? Let's discuss this and share with each other.

Session I:


1. From the link above, how many brands you can recognize? Or any else brand missing in the list?
2. Have you or your friends bought any product from those boutiques?
3. According to the speaker in the meetup I've joined, those boutiques use the strategy of selling an entry-level product to attract potential customers to buy one and expect them to buy the more advanced product in the future. Do you or your friends have this kind of experience?
4. By the time Iphone was just announced/released by Apple, did you consider it as kind of boutique? And how about Apple Watch? Maybe they are elegant, luxury but can't be count among boutiques?

Session II.

1. What are the key elements do you think as a boutique product? And speaking of which, which is the most important?
2. Do the way Nestle marketing their coffee machine and coffee bean make you feel they are boutique products?
3. Can GODIVA be counted as boutique?
4. What else food brand make you feel they are boutiques?
5. According to your answer to question 1, can they be applied to human? If yes, any historical figures, famous people or your friends make you feel they are boutiques?

6:45 ~ 7:00 pm Greetings & Free Talk / Ordering Beverage or Meal / Getting Newcomer’s Information
7:00 ~ 7:20 pm Announcement / Newcomer’s Self-introduction / Grouping
(Session I)
7:20 ~ 7:50 pm Discussion Session (30 mins)
7:50 ~ 8:10 pm Summarization (20 mins)
8:10 ~ 8:30 pm Regrouping / Instruction Giving / 15-Minute Break (Intermission)
(Session II)
8:30 ~ 9:05 pm Discussion Session (35 mins)
9:05 ~ 9:25 pm Summarization (20 mins)
9:25 ~ 9:30 pm Concluding Remarks / Announcements ********************************************************************************************************************************************
聚會時間:當天請準時於 6:45 pm 到達 ~ 約 9:30 pm 左右結束
地址、電話:台北市濟南路三段25號 地圖 (02) 2740-2350
捷運站:板南線 忠孝新生站 3 號出口
走法:出忠孝新生站 3 號出口後,沿著巷子(忠孝東路三段10巷)走約 2 分鐘,到了濟南路口,左轉走約 2 分鐘即可看到。
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