5/8 (Tue.) Artificial Scarcity (Host: Tom Lee)

5/8 (Tue.) Artificial Scarcity (Host: Tom Lee)

文章Tom Lee » 週日 5月 06, 2018 5:43 pm

Session 1: Artificial Scarcity

“As you might expect, it’s all part of a plan to make us spend more, not less, but some of them are bringing back rationing…”

Reference:
http://www.bbc.com/ukchina/trad/elt/eng ... l_scarcity

1. What stuff do you think artificial scarcity might work for?
2. I don’t think the main purpose of the owner of the Liberty Coffee, who just opens Café on random days, is to earn money. What do you think is his main purpose?
3. Besides artificial scarcity, in what way can we help people to spend less, not more?

Session 2: Hunger marketing

“The hunger marketing strategy is specifically focused on the emotions of human beings . Hunger marketing is a psychological strategy that focuses on the desire of consumers, making them hungry…”

Reference:
http://www.clickandsave.eu/hunger-marketing/

4. As mentioned in the article, we can use limited stock, time limit, and special discounts on hunger market. What else do you think we can do to do a good hunger marketing?
5. If you were the boss of the new cell phone company, and you want to get higher reputation, will you apply hunger strategy to the sales of your cell phones? Or what will you do to get higher reputation of your company?
6. Who should starve to death if hunger marketing is applied? consumers or the manufacturer?

***********************************************************************************************************************************
Agenda:
6:45 ~ 7:00pm Greetings & Free Talk / Ordering Beverage or Meal / Getting Newcomer’s Information
7:00 ~ 7:10pm Opening Remarks / Newcomer’s Self-introduction / Grouping
(Session I)
7:10 ~ 7:50pm Discussion Session (40 mins)
7:50 ~ 8:10pm Summarization (20 mins)
8:10 ~ 8:25pm Regrouping / Instruction Giving / Taking a 10 Minutes Break (Intermission)
(Session II)
8:25 ~ 9:05pm Discussion Session (40 mins)
9:05 ~ 9:25pm Summarization (20 mins)
9:25 ~ 9:30pm Concluding Remarks / Announcements ********************************************************************************************************************************************
聚會日期:列於該貼文主題內
聚會時間:當天請準時於 6:45 pm 到達 ~ 約 9:30 pm 左右結束
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Tom Lee
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註冊時間: 週三 10月 30, 2013 8:51 pm

Re: 5/8 (Tue.) Artificial Scarcity (Host: Tom Lee)

文章Rock » 週二 5月 08, 2018 5:10 pm

Hey, Tom, That BBC website is very good for English learners. And your topic is great. Good job la!!! :D
In matters of style, swim with the current; in matters of principle, stand like a rock.
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Rock
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Re: 5/8 (Tue.) Artificial Scarcity (Host: Tom Lee)

文章Rock » 週二 5月 08, 2018 5:21 pm

Printmaking artworks and Lego are two examples of artificial scarcity I can think of. Both can be greatly appreciated over time.
In matters of style, swim with the current; in matters of principle, stand like a rock.
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Rock
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文章: 1865
註冊時間: 週三 10月 31, 2007 9:03 am

Re: 5/8 (Tue.) Artificial Scarcity (Host: Tom Lee)

文章Tina Sun » 週二 5月 08, 2018 5:47 pm

I don't know if I am right but I think those examples mentioned int the article are more like hunger marketing, the topic of session 2. I think artificial scarcity should be like outcome (or product?) because the human being focus on the sale value more than the use value, and for that, we need to use currency to buy/own the "objects." Since we are now in the world with high productivity, we are not really scarce of anything but the artificial scarcity we create on our own.

By the way, I think no matter it's artificial scarcity or hunger marketing, it all about making us spend more, not less. Thus, the question 3 of the session one is a trap? Ha....
Tina Sun
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註冊時間: 週三 10月 02, 2013 3:23 pm

Re: 5/8 (Tue.) Artificial Scarcity (Host: Tom Lee)

文章Gloria Lo » 週三 5月 09, 2018 7:41 am

:lol:

Attendees:
Wen-hen, Amy, Steve, Way, Honey, Tashi, Anne, Shirley, Yvonne, Ryan, Chris, David, Kat, Brian, Ellen, Dan, Luis, Tina, John, Devry, Miller(newcomer),Tom, Rock, Vicky, Gloria(25)


:mrgreen: :roll: :P :lol:
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Gloria Lo
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