6/29 (Sat.) It's All About PR Stunt (Host: Holly)

YOYO member
文章: 15
註冊時間: 週六 12月 01, 2018 9:37 pm

6/29 (Sat.) It's All About PR Stunt (Host: Holly)

文章 hollywang1991 »

Hi Yoyoers! Let's talk about PR Stunt this weekend! I believe we will have some interesting brainstorming time together and will have lotsss of fun!

Let's see some of the definitions for "PR Stunt"
*On macmillandictionary.com:
A public relations exercise (=an event or action whose aim is to get members of the public to have a good opinion about a person, organization or product)
*On urbandictionary.com:
In which celebrities management set up a public relationship pr for the fans to believe (usually to distract from something else going on with the celebrity)
*On Wikipedia:
A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs.[4] Such events are frequently utilized by advertisers, and by celebrities who notably include athletes and politicians.

:arrow: You may also find some fun facts about PR Stunt from those materials:
1. https://www.prexamples.com/2018/12/the- ... s-of-2018/
2. 10 Advertising and PR Stunt Ideas https://www.thebalancecareers.com/adver ... ed-4139850
3. PR & Psychology https://www.forbes.com/sites/theyec/201 ... 06c0db515f
:arrow: For some funny but really went wrong PR/Advertising cases: (highly recommended as some of those are really funny :D )

We will be discussing-

Discussion Questions for Session 1:
1. Share a positive PR stunt(could be celebrities' IG/FB) or an advertisement to your group and feel free to show them the video/post or you may find some ideas in article 1.
2. Share a not so positive PR stunt(could be celebrities' IG/FB) or an advertisement to your group and feel free to show them the video/post or you may find something in the video above
3. What are the main factors that catch your eyes or even brainwash you when it comes to advertisements?

Discussion Questions for Session 2:
1. According to article 2, there are 10 advertising and PR Stunts ideas. Which one(s) do you think is(are) most effective?
2. According to article 3 #2 Convey Emotion, public relations is both an art and a science, and we can always apply some psychological tricks to draw more attention. Please share with your own experience-After watching/ reading/ hearing an advertisement, what kinds of "emotions" will lead you to pay more attention, be interested in the product/offer it's preaching/selling?
3. Do you think the PR Stunt is more/less important than or equally important with product/service and why?
4. Nowadays, even "news" is not always accurate and neutral, they can be PR Stunts. How do we distinguish them and do we have enough power to do so?

:) I'm looking forward to having a great afternoon with you guys!
3:50 ~ 4:00pm Greetings & Free Talk / Ordering Beverage or Meal / Getting Newcomer’s Information
4:00 ~ 4:20pm Opening Remarks / Newcomer’s Self-introduction / Grouping
(Session I)
4:20 ~ 5:00pm Discussion Session (40 mins)
5:00 ~ 5:20pm Summarization (20 mins)
5:20 ~ 5:30pm Regrouping / Instruction Giving / Taking a 10 Minutes Break (Intermission)
(Session II)
5:30~ 6:10pm Discussion Session (40 mins)
6:10~ 6:30pm Summarization / Concluding Remarks / Announcements(20 mins)
聚會時間:當天請準時於 16:00 pm 到達 ~ 約 18:30 pm 左右結束
地址、電話:台北市濟南路三段25號 地圖 (02) 2740-2350
捷運站:板南線 忠孝新生站 3 號出口
走法:出忠孝新生站 3 號出口後,沿著巷子(忠孝東路三段10巷)走約 2 分鐘,到了濟南路口,左轉走約 2 分鐘即可看到。
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YOYO member
文章: 343
註冊時間: 週二 12月 16, 2003 10:28 am

Re: 6/29 (Sat.) It's All About PR Stunt (Host: Holly)

文章 Laura »

Number of participator for yoyo meeting, it's always alike waves.

Holly, you have done a good job :wink:
The best teacher is child,
the worst mistake for one is to abandon oneself,
the greatest treasure in the world is love!