11/7(Tue) Brands and logos / Sharing Economy (Host:Kris)

11/7(Tue) Brands and logos / Sharing Economy (Host:Kris)

文章kkre015 » 週日 11月 05, 2017 5:19 pm

Dear Yoyo members,

This is Kris, I am going to host a very first time yoyo meeting next Tuesday (11/7) . Welcome to join the meeting if you are free at the time. 8)
Recently I read a article about logos and it was quite funny, I want to share with you and hear your opinion about some logos and brands as well.
Also the sharing economy is a rapid-growth business model. We can also discuss a little about it.
(Sorry to post the meeting topic so late.)

Session One
Source:Famous Brand Logos Drawn From Memory

Questions for Discussion
1.why do you think companies spend millions promoting their logos just want to earn a tiny space in our haed, even customers cannot draw the logo accurately?
2.In all the logos you know, what is your favorite one and why? Please draw it from your memory. Can you share the story of the logo with us?
3.Do you go to Starbucks and regards it as a third place between work and home? Or you go to Starbucks only when they have buy 1 get 1 free promotion? Do you think this promotion(buy 1 get 1 free) would compromise its image?
4.Do you think APPLE spends a lot of money promoting on its brand? Do you think you are suprior to others when using your MAC/iPhone? Why do you think people like to bring their MAC to Starbucks instead of the other brand of laptop?


Session Two
Source:What Is the Sharing Economy? Definition, Examples & Companies

Below are sweet abstracts for reference if you don't have time to read a long article. :P

What is the sharing economy?
According to the Oxford English Dictionary, the sharing economy is defined as “an economic system in which assets or services are shared between private individuals, either for free or for a fee, typically by means of the internet.” Traditionally characterized as a peer-to-peer resource network, this model is most likely to be used when the price of an asset is high and the asset is underutilized or is operating at idle capacity.

Factors driving the growth of the sharing economy include the flexibility the business model offers and the convenience of online access to shared goods and services. A low barrier to entry for participants and minimal regulations have also increased the number of people opting to leave the traditional workforce and join the sharing economy as a sustainable way of earning income.

While businesses have always worked to provide solutions that simplify customers’ lives, the sharing economy is effective because it promotes frugality and social responsibility. It gives consumers a way to participate in more activities in an affordable and sustainable way.

Here are a few examples of companies successfully operating within the sharing economy:
Airbnb: Airbnb is a community marketplace for people to list, discover and book unique accommodations around the world – online or from a mobile phone or tablet. Airbnb allows people to monetize their extra space and promote it to a widespread, targeted audience.
Couchsurfing: Couchsurfing connects travelers with a global network of people willing to share life in profound and meaningful ways, making travel a truly social experience. Hosts open their homes to travelers for no charge, promoting cultural exchange and mutual respect.
Lyft: Lyft is a ridesharing network that matches drivers with passengers who request rides through Lyft’s smartphone app. Passengers pay automatically through the app. The company highlights its quality service, prompt on-demand drivers, and affordable rates as competitive advantages.
Turo: Turo (formerly RelayRides) is a peer-to-peer carsharing marketplace that allows individuals to rent vehicles from local car owners. Drivers can choose from over 800 unique makes and models listed online, from affordable daily drivers to rare specialty cars. Turo customers can either pick up the vehicle or have it delivered to them by the vehicle’s owner.
JustPark: JustPark is a technology platform that matches drivers with available parking spaces through its website and mobile app. By providing access to 200,000 underused spaces, JustPark provides cheaper, more convenient parking to more than 1 million drivers across the United Kingdom. Drivers can find, reserve and pay for parking wherever and whenever they need it.
Cohealo: Cohealo helps health systems share medical equipment across facilities so they can optimize spend, accelerate cash flow, and improve access to care. Its solution combines a technology platform, analytics and supporting logistics to make medical equipment available on demand.

Questions for Discussion
1. Have you ever tried any kind of the sharing economy service? If not, which of the above mentioned examples of the sharing economy appeal to you the most?
2. If you are out on a holiday, would you temporarily rent out your property or car to others to fill the bill of your holiday?
3. The sharing economy seems bring our life more flexibility and convenience, but do you see any downsides of it?
Additional Question: In Japan, there is an rental service called "Ossan Rental" (大叔出租), you can pay ¥1,000 to rent a Middle-aged man. The middle-aged men available for rent make great buddies to play video games with, exceptional conversation partners, shopping companions or good driving coach. Do you interesting in this kind of rental service?

6:45 ~ 7:00pm Greetings & Free Talk / Ordering Beverage or Meal / Getting Newcomer’s Information
7:00 ~ 7:10pm Opening Remarks / Newcomer’s Self-introduction / Grouping
(Session I)
7:10 ~ 7:50pm Discussion Session (40 mins)
7:50 ~ 8:10pm Summarization (20 mins)
8:10 ~ 8:25pm Regrouping / Instruction Giving / Taking a 10 Minutes Break (Intermission)
(Session II)
8:25 ~ 9:05pm Discussion Session (40 mins)
9:05 ~ 9:25pm Summarization (20 mins)
9:25 ~ 9:30pm Concluding Remarks / Announcements ********************************************************************************************************************************************
聚會時間:當天請準時於 6:45 pm 到達 ~ 約 9:30 pm 左右結束
地址、電話:台北市濟南路三段25號 (02) 2740-2350
捷運站:板南線 忠孝新生站 3 號出口
走法:出忠孝新生站 3 號出口後,沿著巷子(忠孝東路三段10巷)走約 2 分鐘,到了濟南路口,左轉走約 2 分鐘即可看到。
最低消費: 80 元

1. 文章是否需要列印請自行斟酌,但與會者請務必自行列印 Questions for discussion。
2. 與會者請先閱讀過文章,並仔細想過所有的問題,謝謝合作!

1. 請事先準備 2~3 分鐘的英語自我介紹;會議結束前可能會請你發表 1~2 分鐘的感想。
2. 請事先閱讀文章以及主持人所提的討論問題,並事先寫下自己所欲發表意見的英文。
3. 全程以英語進行,參加者應具備中等英語會話能力,對任一討論問題,能夠以 5 到 10 句英文表達個人見解。
4. 在正式加入之前,可以先來觀摩三次,觀摩者亦須參與討論。正式加入需繳交終身會費 NT$1,000。
YOYO member
文章: 1
註冊時間: 週日 10月 15, 2017 11:01 pm

Re: 11/7(Tue) Brands and logos / Sharing Economy (Host:Kris)

文章Rock » 週一 11月 06, 2017 5:56 pm

My favorite logo is
In matters of style, swim with the current; in matters of principle, stand like a rock.
YOYO member
文章: 1889
註冊時間: 週三 10月 31, 2007 9:03 am

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